Zite CEO Mark Johnson On How The Acquisition Helps Flipboard: “We Can Help Engagement, Help People Feel More Invested”


Earlier today Zite announced that it had been acquired for a second time – the first time CNN was the buyer, and this time around Zite’s main competitor Flipboard took it off the U.S. media giant’s hands. The deal sees Zite CEO Mark Johnson departing the company, but the outgoing executive still had plenty to say about what Zite brings to Flipboard, and how the CNN experience has helped it be in a position to deliver more value to its new owner.

The Zite team is a big asset that brings a lot of value to Flipboard, according to Johnson, but there’s a lot more that the product and tech behind the digital digest offer Mike McCue and his team at the former rival company.

“I think the technology, as in generally getting tons of great stuff about tens of thousands of topics is super useful,” he said. “Sure you…

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